http://www.businessinsider.com/ex-rim-employee-2011-6?utm_source=facebook&utm_medium=social&utm_term&utm_content&utm_campaign=fanpage
GSMPR604 Portland Marketing
Friday, June 17, 2011
Hubris at RIM.
http://www.businessinsider.com/ex-rim-employee-2011-6?utm_source=facebook&utm_medium=social&utm_term&utm_content&utm_campaign=fanpage
Tuesday, June 14, 2011
I thought this was interesting - Klout
It looks like influence measurement startup Klout has completed the social networking trifecta. The San Francisco company announced Tuesday it now incorporates LinkedIn data into your Klout score, as well as Twitter and Facebook.
As the name suggests, a person’s Klout score measures their influence on social networks on a scale of 0 to 100. (When I was on a panel with founder and chief executive Joe Fernandez earlier this year, he said that Klout built its scale by setting Justin Bieber at 100.) For a certain kind of person (namely, me) this kind of measurement is insanely addictive, and I can’t stop checking my score. More importantly for Klout, it’s a way for marketers and advertisers to find the influencers who are worth reaching out to in their campaigns.
Klout started out by calculating people’s scores based solely on Twitter, and then added Facebook last fall. Now, with LinkedIn, Klout can claim persuasively that it’s providing a comprehensive view of social network influence. LinkedIn may have fewer members than Facebook or Twitter, but it targets a different, more professional audience — I know several people who are active (and influential) on LinkedIn without doing much with their Facebook or Twitter accounts.
On the flip side, I feel like I’m much more influential on Twitter, so I don’t see much incentive for me to connect my Facebook and LinkedIn accounts. But maybe that’s just me.
Klout has been pretty busy recently. It recently redesigned its site to offer more data to consumers, and it alsoannounced a program called Klout Perks, which offers deals to influencers.
Monday, June 13, 2011
Another thing to think about is how this might relate to the popularity of social networking and how might we all try to incorporate this into our ideas for our value propositions and final projects?
http://www.businessweek.com/magazine/content/09_43/b4152047039565.htm
This is another interesting article that we found that talked a little about ways that a company can incentivize their customers and in turn create a free work force to promote their business.
http://www.msnbc.msn.com/id/43344769/ns/business-local_business/
Thursday, June 2, 2011
Week 4- Marketing Myopia
Thursday, May 26, 2011
Microtrends: the small forces behind tomorrow's big changes
We all have heard of Malcolm Gladwell and may have read his writing. The Tipping Point came off the press a decade ago sharing the idea that “little things can make a big difference.” Now take that concept as the launch pad into Mark Penn and E. Kinney Zalesne’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes. Have you ever wonder who coined the terms “soccer mom” or the ever-growing breed of middle-aged women also known as “cougars?” These are just two of the 75 microtrends called out by the book chapter-by-chapter. It demonstrates the power of research and statistics.
Interesting videos related to this book:
http://www.cnbc.com/id/21347665 - Jim Cramer on Mad Money
http://pennschoenberland.edgeboss.net/wmedia/pennschoenberland/client1/abcnews_penn_09052007.wvx - Nightline’s coverage of the book
http://www.youtube.com/watch?v=hifihRzPevE – and of course an Authors@Google coverage
-- Team G (Nick, Jolie, and Chi)
Thursday, May 19, 2011
Facebook Tagging: A Marketer's Friend or Foe?
Check out more at:
http://www.theatlantic.com/
- Team F (Rhea, Desiree, and Emily)
Wednesday, May 11, 2011
Brand Value Article
Did you notice that 20% of the top 100 brands are from emerging markets ?
Brand Value.....?? What do you think.....
Link to article is :
http://www.msnbc.msn.com/id/42954640/ns/business-consumer news/